LazyCats Records Make a YouTube Video and YouTube Channel

A good video can help make a song sell really well, and will give you the chance
to develope a fan base. Here's how to set up your YouTube Channel

Once your channel is set up, it's time to add content.

Let's say your on a no budget budget. Not a problem. You will need to get a HD, High-Definintion camera. Someone you know has one. Someone you know knows someone who has one. Get one or buy one HERE and find one that suits your budget. Remember, it has to be HD. The Flip or Logitech cameras are worth checking out. TIP: Avoid Best Buy. I've had good luck with a Toshiba - Camileo X200 and heard good things about the inexpensive Flip MinoHD Video Camera.

Time to get started. After you have vacuumed the casting couch, take comfort in knowing this: the most important part of your video is finished: the tune is mixed and ready to go.

Here's where your creative energy and crafty ideas come into play. Look at this classic example of what you can accomplish with no money and a borrowed camera:

This is a killer video because of its entertainment value and the fact that there was no budget. The numbers? 220,000+ views.

Here are some ideas on how to produce video
Content for your song without spending much money
    • If you're a band roll the tune and let the band member play but shoot around guitar licks, bass beats and drummer accents. What you shoot has to be vague and not sync so that the take(s) can be used as filler . In other words, you don't have something to cut to, cut to the band playing. This technique works for Vocalists and instrumentalists too.
    • If you can't afford a room with studio lighting, then shoot outdoors. Like a sunrise or sunset against in a park or private swimming pool with chicks. (Be sure to get a signed clearance from each girl.)
    • Keep all elements simple, go out of your way to simplify shots, don't add stuff like beach ball choreography or your Sisters cheer leading squad. In fact, don't do choreography at all unless the choreographer is REALLY good and you have extra time built into your shooting schedule.
    • Emulate, emulate and emulate some more. If you are producing a female vocalist singing a really cool ballad, then first thing you do is go on YouTube and search for similar songs and artists. Study how they produced their videos. Take notes, if your like me you won't remember. By studying and emulating these videos you will gain a strong starting point and killer references for how to present your video content.
    • Shoot more than you need. When it's time to edit, you'll thank me.

    • Putting the Video Together - The Editing Process

    • In a perfect world, you will have access to iMovie on a Mac, or Microsoft Movie Maker on a PC. There is a free editor called Sony Vegas. I have no experience with that software, it might be good. Check it HERE.
    • Whatever editor you use, keep your first cut SIMPLE, very simple. Do a rough cut first then add some cool transitions between scenes and see where that takes you.
    • Story board each scene but allow for spontaneous things to happen
    • Take frequent breaks. Not always easy, but walk away after three hours and then come back. After all, you are now the top production value.
    • Try cutting from a color scene to a black and white scene, or have a scene go to a freeze frame and then transition that out.
    • Every frame has to be interesting and flow with the music. EVERY FRAME! If you start cutting corners you will be well on your way to a lame video.
    • Be sure back up your video TWICE. The first backup is for safety, the second back up is for you to make a whole new video. You will be surprised how much better it turns out then the first one. AND, even better, you may be able to inter-cut the two videos and create an amazing video which is better than either of them!
    • The best format to import into YouTube is the .mov4 or equivalent.
    • Match he action to the music. The action can be free form -- you won't be able to sync the video to the tune. That's not going to happen without the big dollars. So, you quick cut to shots that aren't dependent on the tempo.
    • Put your ego to sleep and get feedback from the band and the people who are invested in the success of the video. I would avoid asking your Sister and her cheer leading squad and your next door neighbor unless he's related to Martin Scorsese and even then ... But, good things will happen as a result of acting on GOOD feedback. Fully 70% of the feedback you will get is useless, so stick to your vision.
If You Have a Medium Size Budget

Shoot your content with wild action (no sync,) and with sections of sync. Shoot the same scene 2-3 times, use lighting or exteriors or both that fit the song's mood. It's cool to change up the location whether you're in sync or not.

Story board each scene but allow for spontaneous things to happen.

You will need an affordable professional editor to cut all the shots together. I can provide an experienced editor for you project. Contact: rob@lazycatsrecords.com

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